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A Superdome joint budget committee approved a 20-year naming rights deal with Caesars Entertainment on Thursday, July 22.
The contract terms are still being finalized. Fox 8 Saints analyst Jeff Duncan of The Athletic reported back in March the deal will reportedly pay the Saints $10 million annually over the next two decades.
“That’s actually lower than most NFL stadiums have been getting and there’s a few reason for that, one is that it already has a name brand associated with the stadium,” said John Healy, assistant professor at Tulane University’s Freeman School of Business. “If I’m walking around town around that building, I’m going to say, ‘I’m going to the Superdome,’ that’s a brand already. You’re sharing brand space.”